Which promotional method involves donating to an organisation in exchange for them displaying the name of the business?

• Sponsorship
• Public relations
• Social media
• Sales promotions

On the Boston Matrix, which term usually refers to a product in the decline phase of its lifecycle?

• Question mark
• Star
• Dog
• Cash cow

If a company sells 500,000 units of a product at £20 each, what is the market size in terms of revenue?

• £10 million
• £1 million
• £5 million
• £20 million

Demographic segmentation involves dividing the market based on:

• Personality traits
• Age, gender, income, and other demographic factors
• Buying behaviour
• Geographic location

Why might a business choose to raise its selling price?

• The product is in the introduction phase of its lifecycle
• To increase demand from customers
• It has a monopoly
• To increase their market share

On the Boston Matrix, which term refers to a product which has high growth but a low market share?

• Question mark
• Star
• Dog
• Cash cow

What is the first stage in a product's lifecycle?

• Growth
• Development
• Introduction
• Maturity

Which of the following factors is not typically considered in market size calculations?

• Consumer income levels
• Competitor pricing strategies
• Population demographics
• Number of employees in a company

Which promotional method involves a business paying for exposure in social media?

• Social media
• Public relations
• Advertising
• Sponsorship

A ______________ is when a business has a range of different products to sell.

• Boston Matrix
• Cash Cow
• Extension strategy
• Product Portfolio